commercetools is a composable commerce platform that provides tools for commerce platforms to build faster, while choosing only components that are useful for their business.
Starting 2022, analysts recognised commercetools as a leader in B2B (while not having any B2B functionality), this was because of the extreme flexibility of the platform, that allowed vendors build custom solutions on top.
The business goals were now set to implement core B2B features to expand the total addressable. market and increase revenue through B2B.
One of the core B2B features which was outlined was business units. This was what my team and I worked on.
UX Research, user interviews, product design, usability -testing
1 designer, 1 PM
6 engineers
June 2022 - August 2023
commerecetoolsbuscreenrecord.mp4
B2B platforms need to facilitate transactions in the best way possible between their customers (which are also companies). To do this, they need the ability to create business units, modelled into a hierarchical structure modelling of companies and divisions. This will help improving the assignment and management of Customers within the business units for efficient handling of Carts, Orders, and Quotes, and providing a seamless integration with Stores to enable accurate representation of company-specific products and pricing.
