Design at CLIQup

What is design at CLIQup?

CLIQup is a social platform that solves the problem of loneliness through helping people find like-minded people to interact with, make plans together and attend real life meetings in small groups.

The challenge for this role at CLIQup was that they didn’t know they needed design leadership. There was some recognition from the CEO on the value of design, they had 4 UX interns working on different parts of the platform.

The goal for me was to:

• Bring in some structure and defined processes.
• Manage & improve design productivity, and
• Mentor design talent.

All this was a combined effort to improve design outcomes as we push to release v2 of the platform. I will dive into these in detail and the work that went into it.

Leading UX Research to improve the UX of new MVP platform

Why this?

I was a user of CLIQup before joining the team, this made me aware of some niggling problems the first version of the app had. The CEO told me there was a new v3 in the works, and my first questions were:

How do we make sure the problems in v2 don’t show up in v3?